![]() Clicking just one time will change the Type Tool into a flashing cursor. Click anywhere on the Artboard with the type tool.The location of the Type Tool on the Tool Bar Select the Type Tool in the Tool Palette (shortcut key T).The ultra-bold font style creates a weighty headline, and the regular variation of the typeface is very easy to read as body copy. In this exercise, Gill Sans was the typeface used for both the headline and the body copy. Using a sans-serif font for headlines is not a rule, but often commands attention as they are sleek and authoritative in comparison to serif fonts. Sans serif type was first invented by William Caslon IV (1816) and was reserved, as John Kane writes in his A Type Primer, “almost exclusively for headlines” (36). ![]() Display fonts (ornamental fonts, such as those that are free to download on ( ) are not legible enough to be used for body copy, but are often selected for headlines as they tend to be more ornate. For print designers, it is a good idea to stay away from system fonts! Web designers have to rely on them for body copy. System fonts (the fonts that are installed on all computers, such as Arial, Chicago, Times, New York, and so on) are usually reserved for the body copy on web pages and they are not typically used as headlines. The scale of the headline often relates to the scale of an accompanying photograph or illustration (it may be the same width or half of the width, for example, as a photograph on the front page of a newspaper). Headlines are typically larger than body copy and maintain a heavier weight on the page than most other elements. Local newspapers are also published daily and weekly in all regions of the UK.4.3 Exercise 3: Using the Type Tool to create a headline These tend to have supplements - additional sections - with a more specialised focus which can include magazines on culture, lifestyle and finance. Tabloids and broadsheets produce Sunday editions. The style of writing differs from tabloids with longer sentences and paragraphs, and more articles offering in-depth analysis. The 'broadsheets' have a higher news content than the 'red tops', cost more to buy and have a lower circulation. The top broadsheets are The Times, The Telegraph, The Guardian. The description 'middle market' refers to the target readership of these newspapers, which is somewhere between the 'red tops' and the 'broadsheets'.īroadsheets are text led,'quality' newspapers. The 'middle market' dailies are the Daily Mail and the Daily Express. They write short stories using simple language and they have more pictures than other newspapers. ![]() The 'red tops' report on politics and international news but tend to include more celebrity gossip and scandal. The masthead is the large font title at the top of a newspaper front page containing the newspaper's title. The 'red tops' are The Sun, Daily Mirror and Daily Star and are so-called because they have red mastheads. Tabloids are image led, 'popular' newspapers and can be subdivided into two groups:'red tops' and 'middle market' dailies. The top 10 best selling UK newspapers can be divided into two categories: Image led and Text led The content and layout of each newspaper reflect its target readership. Newspaper front pages from just before the May 2015 General Election
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