8/12/2023 0 Comments High noon drink vodka![]() “Canned cocktails are a convenient and quality solution for cocktail lovers,” says Earl Kight, the co-founder and chief sales and marketing officer for Cutwater Spirits. RTD cocktails, tracked separately, also saw 61 percent growth. By mid 2022, according to NielsenIQ, the dollar growth of spirits-based hard seltzers was another 73 percent year-over-year. According to NielsenIQ, year-over-year off-premise dollar sales from 2020 to 2021 increased 156 percent for spirits-based hard seltzers for the 52-week period ending October 2021, and sales for RTD cocktails grew 126 percent. alcohol market, RTD sales started to see rapid acceleration in the early pandemic years. ![]() “Though it is difficult to say for sure, the correlation between the rise of ready-to-drink share with the declining share of hard seltzer in the past year is clear,” says Liz Paquette, Drizly’s head of consumer insights.Īcross the U.S. Comparatively, the hard seltzer category accounted for a 2.7 percent share of total sales in the past 12 months, compared to 3.4 percent in 2021 and 3.6 percent in 2020. That’s up from 1.9 percent in 2021 and 1.1 percent in 2020. In the past 12 months, RTDs accounted for a 2.8 percent share of total sales on Drizly. With even more brands and SKUs on the market, and as demand for hard seltzer levels off, RTDs are poised to have a bright future. And it doesn’t show any signs of slowing down. ![]() Over the past three years, few categories have seen more stratospheric growth than ready-to-drink (RTD) cocktails, driven by consumers’ desire for high-quality, easy-to-enjoy, highly portable cocktails.
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